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name: social-posts description: Creates engaging social media posts for LinkedIn and Twitter/X with platform-specific optimization, proven writing frameworks, and customizable tone-of-voice. Use when writing social posts, adapting content across platforms, optimizing engagement, or creating content calendars. allowed-tools: Read, Grep, AskUserQuestion

Social Posts Skill

Create scroll-stopping social media posts optimized for LinkedIn and Twitter/X using proven frameworks from top creators.

Quick Start

This skill helps you:

• ✅ Write platform-optimized posts (LinkedIn, Twitter/X)
• ✅ Apply proven writing frameworks (hooks, structure, storytelling)
• ✅ Match your authentic tone-of-voice
• ✅ Optimize for algorithmic distribution
• ✅ Drive engagement and conversions

How It Works

1. Identify Platform & Goals - Which platform? What's the objective?
2. Apply Writing Framework - Use proven structures for hooks, engagement
3. Match Tone-of-Voice - Authentic, professional, witty, or custom
4. Optimize for Algorithm - Platform-specific best practices
5. Polish & Deliver - Ready-to-publish posts

Reference Materials

Core Writing Instructions

• core/instructions.md - Main social post creation framework

Platform Optimization

• platforms/linkedin-algorithm.md - LinkedIn 2025 algorithm tactics
• platforms/linkedin-growth.md - LinkedIn posting strategy
• platforms/twitter.md - Twitter/X best practices

Writing Craft

• writing-craft/hooks-and-structure.md - Julian Shapiro's writing principles
• writing-craft/storytelling.md - MrBeast's content principles
• writing-craft/psychology.md - Marketing psychology frameworks

Tone-of-Voice

• tone/fintechbrainfood.md - Example: FintechBrainfood style
• tone/custom-guide.md - Template for creating your own

Examples

• examples/linkedin-examples.md - Reference LinkedIn posts
• examples/twitter-examples.md - Reference Twitter/X posts

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Instructions

Step 1: Understand the Request

When a user asks you to create a social post, first gather:

1. Platform - LinkedIn, Twitter/X, or both?
2. Topic/Subject - What are we writing about?
3. Goal - What action should readers take?
4. Tone - Professional? Casual? Witty? (Or use custom tone guide)
5. Length - Single post, thread, or carousel?

Use AskUserQuestion if any of these are unclear.

Step 2: Select the Right Framework

Based on the request, reference the appropriate guides:

For LinkedIn Posts:

1. Read core/instructions.md for the main framework
2. Read platforms/linkedin-algorithm.md for 2025 optimization
3. Read platforms/linkedin-growth.md for posting strategy
4. Read writing-craft/hooks-and-structure.md for hook patterns

For Twitter/X Posts:

1. Read core/instructions.md for the main framework
2. Read platforms/twitter.md for Twitter-specific tactics
3. Read writing-craft/hooks-and-structure.md for hook patterns

For Storytelling/Narrative Posts:

• Add writing-craft/storytelling.md for MrBeast principles

For Marketing/Persuasion:

• Add writing-craft/psychology.md for psychological frameworks

Step 3: Apply Tone-of-Voice

Option A: Use Built-in Tone

• Read tone/fintechbrainfood.md for a witty, informed, conversational style

Option B: Create Custom Tone If the user wants a custom tone, use AskUserQuestion to ask:

1. "Can you share 2-3 examples of your writing or posts that represent your voice?"
2. Or: "Would you like to upload a tone-of-voice guide?"

Then analyze their examples to extract:

• Sentence structure patterns
• Word choices and vocabulary
• Humor style (if any)
• Formality level
• Signature phrases or patterns

Save this analysis for reuse in the conversation.

Option C: Quiz Method Ask the user:

1. "On a scale from casual to formal (1-5), where does your tone sit?"
2. "Do you use humor? If yes, what style? (witty, sarcastic, playful, dry)"
3. "What 3 adjectives best describe your voice? (e.g., confident, technical, friendly)"
4. "Any words/phrases you always use or always avoid?"

Use their answers to guide tone matching.

Step 4: Write the Post

Follow this structure:

For LinkedIn:

Hook (< 15 words)
- Creates "wait... what?" moment
- Front-loads value or intrigue

Key Insight #1
- Build stakes as you go
- Unpack step by step

Second-order insight #2 (optional)
- Deeper implications

Takeaway / CTA
- One line, present tense
- Clear next action

LinkedIn Formatting:

• Use aggressive line breaks
• Use dashes (---) as section dividers
• Single-line punches for impact
• Keep to 120-180 chars per chunk
• End on implications, not hype

For Twitter/X:

Hook (< 10 words)
- Immediate attention grab

Value/Insight
- One clear idea
- Specific, not vague

Call-to-Action
- Retweet, comment, or click

Twitter Formatting:

• 280 char max for single tweets
• For threads: number each tweet (1/5, 2/5, etc.)
• Use 1-2 emojis max (only if they add value)
• 1-2 hashtags maximum
• Link in final tweet of threads

Step 5: Optimize for Algorithm

LinkedIn Optimization:

• Aim for first 210 characters to hook before "see more"
• Include 3-5 relevant hashtags at the end
• Ask a question to spark comments
• Post during optimal windows (Tue-Wed 8-9 AM, Tue-Thu 10 AM-12 PM)
• Naturally include keywords in opening lines

Twitter/X Optimization:

• Keep tweets 100-200 chars for best engagement
• Tweet during high-activity periods
• Use media (images/GIFs) when relevant
• Engage with replies in first 60 mins

Step 6: Review Against Guardrails

Before delivering, check:

✅ Clarity - Is the message immediately clear? ✅ Authenticity - Does it sound like a real person? ✅ Value - Does it give readers something useful/interesting? ✅ Platform Fit - Does it follow platform best practices? ✅ CTA - Is there a clear next action? ✅ Tone Match - Does it match the requested voice?

Avoid:

• ❌ Jargon without context
• ❌ Forced hyphens
• ❌ Generic statements
• ❌ "Didn't" and "isn't just" phrasing (find creative alternatives)
• ❌ Theatrical scaffolding or forced contrasts
• ❌ Subheaders (use clean formatting instead)
• ❌ More than 2 emojis (and only if they earn their keep)
• ❌ Guessing facts (leave "TK" placeholders instead)

Step 7: Deliver the Post

Present the final post with:

1. The post itself (ready to copy-paste)
2. Brief explanation of choices made
3. Platform-specific tips for posting
4. Suggested posting time
5. Optional: Variations or alternatives

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Examples

Example Workflow: LinkedIn Post Request

User: "Write me a LinkedIn post about our new AI feature launch"

Your Process:

1. ✅ Platform: LinkedIn
2. ✅ Topic: AI feature launch
3. ❓ Ask: "What does this feature do? Who's it for? What's the wow factor?"
4. ❓ Ask: "What tone? Professional thought leadership or conversational hype?"
5. Read core/instructions.md for framework
6. Read platforms/linkedin-algorithm.md for optimization
7. Read writing-craft/hooks-and-structure.md for hook patterns
8. Apply tone (default or custom)
9. Write post following LinkedIn structure
10. Optimize for algorithm
11. Review against guardrails
12. Deliver with posting tips

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Tips for Best Results

1. Read the relevant guides - Don't skip the reference materials
2. Match the tone authentically - Analyze examples if provided
3. Front-load value - First 210 chars matter most on LinkedIn
4. Be specific - "3 tactics" beats "some tactics"
5. Create tension - Problem → Stakes → Solution
6. Test variations - Offer 2-3 hook options when helpful
7. Keep it scannable - Line breaks, white space, visual rhythm

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Quick Reference: When to Use What

User Request	Read These Guides
"LinkedIn post about X"	core/instructions.md + platforms/linkedin-algorithm.md + writing-craft/hooks-and-structure.md
"Twitter thread on Y"	core/instructions.md + platforms/twitter.md + writing-craft/hooks-and-structure.md
"Post with a story"	Add writing-craft/storytelling.md
"Persuasive post"	Add writing-craft/psychology.md
"Match FintechBrainfood tone"	Add tone/fintechbrainfood.md
"Custom tone"	Quiz user OR ask for examples

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Advanced: Creating a Custom Tone Guide

If a user wants to save their custom tone for reuse, guide them to create a tone guide using tone/custom-guide.md as a template.

Store it as: tone/[name]-custom.md

This becomes part of their personal skill reference library.

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Ready to create scroll-stopping social posts? Let's go!